Testing their products on Baldy’s terrain gave their brands instant street cred among discerning skiers and synonymized Sun Valley with pioneering innovation. Another local start-up, Reflex, continued this tradition as founder Gus Verge aimed to elevate the oft-overlooked ski pole to its highest form. [...]

Kiesel’s belief in and support of Alison, as well as his waxing magic, allowed Alison to achieve her potential. That same year she had several top-10 places in competitions that are now called World Cup races, including a win at the first FIS World Cup race in Telemark, Wisconsin, though it was later proclaimed only a ‘test’ World Cup race. However, she placed second, seventh and eighth at the Holmenkollen, the Norwegian National Championships. [...]

Bob and Kate Rosso have invested a quarter of a million hours over the last 46 years working to make The Elephant’s Perch the iconic destination in the Wood River Valley it is known for today. [...]

A silviculturist once taught Paul Ries how to listen to the forest. “You can walk into the forest, and it’ll tell [...]

Ten years ago, Leslie Jackson Chihuly had a vision, and what started as mere chairlift chatter for Chihuly eventually gained [...]

Tennis players often talk about whether they prefer playing on “dirt” (a reference to clay court tennis) or “grass” (a [...]

The very first experience that Andrew Dunning remembers of Sun Valley turned out to be a pivotal moment in his [...]

“Everything I do is for the love of the horse,” says Nicole Brass, horse trainer for River Grove Ranch in [...]

Chelan Pauly thrills to the prospects of setting snowshoe trails around Galena Lodge after two or three feet of new [...]

Ski nostalgia is something Sun Valley has in spades, and Jane and Cody Seim found themselves inspired by the history of ski culture here to found their luxury ski brand, Cordova, in 2014. [...]