The exercise and diet trends of the last half century
Driven by several pop culture influences, regular exercise was rising in popularity in the ‘70s. The Olympics were viewed by millions on television, Arnold Schwarzenegger was “Pumping Iron”, and Nike was beginning to outfit the growing number of joggers and more serious marathoners. More women got active with the appeal of group fitness classes like Jazzercize. And don’t forget how television’s “Battle of the Sexes” between pros Billy Jean King and Bobby Riggs volleyed tennis into athletic prominence. [...]